Low-Cost Traffic (Website) Drive Sources

Ways to drive Low-Cost Traffic

Search engines are great for long-term, evergreen traffic. However, Google has been unpredictable lately with AI Overviews and recent updates making it less reliable for marketers. To reduce the impact of these changes and bring Low-Cost Traffic it’s crucial to diversify your traffic sources. But how do you do that effectively?

I reached out to some top marketers for advice. They shared their best strategies for driving thousands of visitors without paying for ads or depending on Google. Here are their expert tips.

Leverage Social Media Platforms:

Engage with your audience on social media channels like Facebook, Instagram, LinkedIn, and Twitter. Share valuable content and interact with your followers to build a loyal community.

Email Marketing:

Build and nurture an email list. Send regular newsletters and updates to keep your audience informed and engaged.

Content Marketing:

Create high-quality, shareable content that resonates with your target audience. This can include blog posts, videos, infographics, and podcasts.

Collaborate with Influencers:

Partner with influencers in your industry to reach a broader audience. Their endorsement can drive significant traffic to your site.

Participate in Online Communities:

Join forums, groups, and communities related to your niche. Contribute valuable insights and link back to your site when appropriate.

Referral Traffic:

Get featured on other websites, blogs, and media outlets. Guest posting and being mentioned in articles can drive traffic from reputable sources. By implementing these strategies, you can reduce your reliance on Google and enjoy a steady flow of visitors from various channels.

Expert ways to drive low-cost Traffic on Your Website

Distribute unique & original data
Online communities YouTube SEO
Create a newsletter for email and social media
Social Media content

Distribute unique & original data

How to Drive Traffic Without Relying on Google. One of the great things about SEO content is that a single article can bring in visitors for a long time.

Here’s how did it:

Collect Unique Data:

Start by gathering fresh data that no one else has. This could be from surveys, platform statistics, or benchmarks. They compile this data into a detailed report.

Create In-Depth Articles:

They then write several articles that explore different parts of the report in detail.

Networked Distribution:

Instead of relying on search engines or paying for ads, use a networked distribution strategy. This means sharing the content through various channels to reach a wide audience.

This approach helps them get their content in front of many people, proving that you don’t always need Google to generate traffic.

How to Use This Strategy

This strategy can be used by almost any marketing team.

Make the Content Engaging:

This might seem obvious, but it’s crucial. Find a unique angle your audience will love and provide insights they can’t find anywhere else.

Involve People in the Process:

Encourage your team and those who provided the data to share the content. Provide them tools and incentives to help spread the word.

Think Long-Term:

To get the most out of this strategy, create follow-up content both internally and with the help of external experts.

Online communities

When creating content, it’s crucial to prioritize giving value before asking for a sale. While it’s great to write helpful articles that people find on Google, actively engaging with your ideal customers in their communities can make an even bigger impact.

Here are some easy steps to get more visitors from online groups:

Find Your Community:

Search online and ask your customers where they spend time on the internet.

Offer Value First:

Instead of just promoting, focus on genuinely helping others and forming relationships.

YouTube SEO

YouTube is a very powerful tool for bringing people to your website. With over 2.5 billion people using it every month, it’s a great place for companies to reach their audience. However, because there are so many videos and channels, it can be hard to get noticed.

YouTube can be a powerful channel for gaining new visitors to your website.
Why Your Business Should Be on YouTube

YouTube is the second most popular website in the world, just behind Google. Most businesses focus their online marketing efforts on Google, but YouTube presents a massive opportunity. With over two billion active users every month, it’s a platform you can’t afford to ignore.

People consume content differently. Some enjoy reading long articles, while others prefer watching short videos. According to research by Wyzowl, 69% of consumers prefer learning about a product or service through a video, compared to just 18% who prefer text. If your business only offers written content, you might be missing out on a huge audience that prefers video. The good news is, you don’t have to start from scratch. You can turn your existing blog posts into engaging YouTube videos.

Video marketing is effective. The same Wyzowl study found that 86% of businesses using video marketing saw an increase in website traffic. Like any marketing strategy, video marketing needs to be done well to get good results. But when executed correctly, it can attract new followers who will visit your website and engage with your content.

YouTube isn’t just for driving traffic to your website. If your channel gains popularity, it can become a new revenue stream. In conclusion, YouTube offers tremendous potential for businesses looking to expand their reach, engage with a broader audience, and even generate additional revenue. By integrating video into your marketing strategy, you can tap into this powerful platform and enjoy the benefits it brings.

Create a newsletter for email and social media

The biggest problem with relying too much on Google for website visitors is that Google controls the platform. If they change their rules, your traffic could suddenly drop.

When you create content for one channel, like a newsletter, you should also use other channels, like social media, to drive traffic.

Building an audience on different platforms helps protect against sudden changes on any one platform. A newsletter LinkedIn post can show how these strategies work in practice.

Here are simplified tips on how to use newsletters to increase web traffic.

Create a Newsletter Sign-Up Series:

Make a series of emails that people receive after signing up. Include valuable content and end with a link to something they can try or buy.

Offer Free Subscriptions:

Give away free access to your newsletter or other resources. People love free stuff, which can attract more readers.

Include Videos and Share on Social Media:

Put videos in your newsletter and share them on platforms like Facebook and YouTube. Videos are great for engaging people and bringing them to your website.

Use a Sign-Up App:

Use apps on platforms like Facebook to let people easily sign up for your newsletter. This makes it simple for new subscribers to join.

Create a Home for Your Newsletter:

Make sure your newsletter has a permanent place on your website. This helps with SEO and gives people a way to find all your past newsletters. By using these strategies, you can make your newsletters more effective at bringing people to your website and increasing your readership.

Social Media content

Simple Strategies for Getting More Website Visitors From Social Media.

In today’s digital world, businesses need to be present on social media. It’s where people spend their time, share experiences, and engage with brands. Social media is a valuable tool for increasing website traffic, driving conversions, and boosting sales.

Here are five simple strategies to get more visitors to your website from social media.

Create Engaging Content

Content is key in social media. Interesting and engaging content attracts more people to your website and boosts traffic.

For example, if you run a beauty business offering makeup and skincare products, you can create content that teaches makeup and skincare tips. This type of content can attract people to your social media page, where you can direct them to your website.

Optimize for Social Sharing

Make it easy for visitors to share your content. Add social sharing buttons to your website to simplify sharing.

If you find manually sharing blog posts on social media tiring, tools like SocialBee’s RSS feature can help. SocialBee automatically shares your latest blog posts on your social media channels. Just add your blog’s RSS feed to SocialBee, and it will publish your latest posts to your chosen social media platforms.

Optimizing for social sharing encourages your viewers to share your content with more people, increasing exposure and traffic.

Use Hashtags

Hashtags are powerful tools for boosting social media traffic to websites. Using relevant hashtags makes your content more visible and accessible to a larger audience.

Stay updated with trending hashtags related to your content. This ensures that your target audience sees your posts, boosting website traffic. Hashtags can grow views, likes, and followers, essential for your business.

If you often use similar hashtags, organize them with SocialBee’s hashtag collections. This makes it easier to mix and match hashtags, helping you avoid being shadowbanned.

Leverage Influencers

Collaborating with influencers can significantly boost your website traffic. Influencers have established audiences that trust their recommendations. When they share your content or products, it reaches a wider audience, driving more visitors to your website.

Identify influencers in your niche and reach out to them for collaborations. This could be in the form of sponsored posts, product reviews, or social media takeovers. Their endorsement can bring in new visitors and potential customers to your site.

Simple Ways to Get More Website Visitors from Social Media

Businesses need to be active on social media because that’s where people spend their time, share their experiences, and connect with brands. Social media can help you get more visitors to your website, increase sales, and boost your business.